Personal Injury Mastermind · Podcast short
Ads they can’t skip.
Short-form ad creative for brands that test new hooks every week. Edit, motion graphics, AI B-roll and sound design in one delivery, from one editor.
Drag to browse · click a reel for sound
0+
videos a week, edited at La Haus
0K+
subscriber YouTube channel edited
2000
the year I started editing for a living
01Selected work
Twelve reels. Sound on.
Hover to preview, click to watch the full cut and see what I did on each one.
02How I cut
Four rules every edit has to pass.
03Experience
Where the hours went.
- Jun – Aug 2026
AI Video Editor La Haus
10+ videos a week with AI-assisted workflows.
- 2024 – Now
Multimedia Content Producer Freelance
Vertical short-form and e-commerce product ads for 3–4 clients at a time. CTR and view duration decide the pacing of the next edit.
- 2022 – 2024
Video Editor Freelance · Fiverr
Long- and short-form for a YouTube channel with 56K+ subscribers. Color, audio and event films.
- 2019
Audiovisual Communication Politécnico Jaime Isaza Cadavid
Plus The Odin Project (full-stack JavaScript) and the Google Data Analytics certificate.
04Questions
Before you ask.
What does Juan José Henao do?
I’m an AI video editor for paid social. I edit short-form ads, UGC-style ads, podcast clips and personal-brand reels for TikTok, Instagram Reels, YouTube Shorts and Meta ads. Edit, motion graphics, AI B-roll and sound design come in one delivery.
Who is this for?
Startups, mid-size and large companies, and the agencies that serve them, when they run paid social and need fresh ad creative every week instead of one video a quarter.
What do I get in a delivery?
A finished vertical video ready to run: hook on the first frame, cuts on full phrases, word-level captions, motion graphics for every claim, B-roll and a mixed soundtrack. The project file stays editable, so changes don’t mean starting over.
How do you use AI?
For speed and for shots that would otherwise need a shoot: AI B-roll with Seedance and Kling, avatars and voice with HeyGen and ElevenLabs, and my own pipeline that finds silences, aligns captions and audits every cut. The taste and the final check are mine. Anything showing an AI-generated person is labelled as such.
How do we work together?
On a monthly retainer. You send raw footage or a brief, I send back finished ads, and what the numbers say shapes the next batch. I’m remote, based in Medellín, Colombia (UTC−5), and work US business hours. English and Spanish.
How do I start?
Message me on WhatsApp or by email. Or start with a free tool: score your current ad with the Frame-Zero Checklist, pull hooks from the Hook File, or ask for ten ad ideas written for your brand.
04Projects
What I build when the edit is done.
Web apps, tools and the pipeline I edit with. Hover a card to see it run.
Where it started: The Odin Project, 2022
Everything else is on GitHub05Free tools
This can help you.
015 minutes
The Frame-Zero Checklist
Twelve checks to score the ad you’re paying to show right now, and see where it loses people.
Score my ad 02InstantThe Hook File
24 fill-in-the-blank ad hooks. Type your product and audience, copy the ones that fit.
Open the hooks 03Made for you10 ad ideas for your brand
Tell me what you sell and who buys it. I send back ten ad ideas written for your product, each with its hook.
Request my 10 ideas